Imagine paying a sales representative to sit in the corner of your office, look pretty, and completely ignore the phone when it rings. You’d fire them by Friday, right? Yet, that’s exactly what a lot of small business owners let their websites do every single day. There is a massive difference between a brochure website and a salesperson website. A brochure website just sits there, listing your services and showing a couple of nice photos. A salesperson website actively engages your visitors, answers their burning questions, and guides them straight to your contact form. If your website traffic is decent but your inbox is a ghost town, your site is acting like a brochure. Here are three simple, high-impact tweaks to turn your WordPress site into a lead-generating machine. 1. Stop Hiding Your Call to Action (CTA) If someone lands on your homepage, reads what you do, and decides they want to work with you, what do they have to do next? If they have to scroll all the way back to the top, click a "Contact" menu link, and find a hidden email address, you’ve already lost them. People on the internet are notoriously impatient. If you make them work to give you their business, they’ll leave. The Fix: Make your primary action button impossible to...































I'm Katie, the owner, project manager, website designer, and front-end developer of Pinecoast Creative. After earning a Bachelor’s Degree in Web Design and Web Technologies, I started my business in 2015, and I’ve loved every minute of it! I love to read, drink coffee, go to yoga, and listen to music. Your website will likely be crafted to the sounds of Taylor Swift, Noah Kahan, and Hozier.