As a small business owner, your to-do list is already a mile long. The absolute last thing you want to do at the end of a chaotic week is log into the backend of your website and start poking around. It’s easy to treat a website like a "set it and forget it" digital brochure. But as we talked about recently, letting your site just sit there means it's acting like a brochure instead of a high-performing employee. (If you missed it, check out our 3 quick tweaks to turn your website from a brochure into a salesperson). Website maintenance isn't just a boring tech chore, it’s the insurance policy that keeps your digital storefront safe, fast, and open for business. Let’s look at what actually happens under the hood when a site is ignored, and how we keep things running smoothly. 1. Security: Closing the Window Before a Burglar Tries It A lot of people think websites get hacked because a genius cyber-criminal targeted them specifically. In reality, it’s almost always automated bots scanning the internet for easy, unlocked doors. The most common unlocked door? Outdated software. WordPress core, themes, and plugins issue regular updates to patch security vulnerabilities. If you ignore those little red update bubbles in your dashboard, you are...
The Busy Business Owner’s Guide to WordPress Website Maintenance (and Why It Matters)
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I'm Katie, the owner, project manager, website designer, and front-end developer of Pinecoast Creative. After earning a Bachelor’s Degree in Web Design and Web Technologies, I started my business in 2015, and I’ve loved every minute of it! I love to read, drink coffee, go to yoga, and listen to music. Your website will likely be crafted to the sounds of Taylor Swift, Noah Kahan, and Hozier.