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Why Small Business Web Design Matters More Than Ever in 2025

Why Small Business Web Design Matters More Than Ever in 2025

Let's be real—in today's digital world, your website isn't just a nice-to-have; it's the hardest-working member of your marketing team! As we move through 2025, having a thoughtfully designed website for your small business isn't just important—it's absolutely essential. The question isn't whether you need a website anymore, but rather: is your current website actually helping your business grow, or is it secretly turning customers away? The Digital Shift: New Statistics That Cannot Be Ignored The numbers paint a pretty clear picture about why web design matters so much for small businesses like yours: 73% of small businesses now have a website, with another 23.5% planning to create one—leaving only a small minority without an online presence 97% of consumers check a business's online presence before visiting a physical location or making a purchase decision 61% of visitors won't return to a website that isn't mobile-friendly 57% of internet users say they won't recommend a business with poor web design on mobile Over 80% of consumers do online research before buying a product or service What these stats are telling us is simple: your website is often the first impression people get of your business, and that impression sticks! In a...

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Digital Spring Cleaning: Refresh Your Small Business Website

Digital Spring Cleaning: Refresh Your Small Business Website

Spring is finally here! That means it’s time to open the windows, clear out the clutter, and freshen things up—not just in your home, but in your business too. And while you may already be knee-deep in reorganizing your workspace, there’s one area that often gets overlooked: your website. Just like a...

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Celebrating 10 Years as a Web Designer and Business Owner

Celebrating 10 Years as a Web Designer and Business Owner

This year marks a significant milestone: 10 years in business as a web designer and business owner. Reflecting on the journey, I feel an overwhelming sense of pride for how far I’ve come and deep gratitude for everyone who has supported me along the way. It’s a time to celebrate achievements, recognize...

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Website Support For Your Travel Website

Website Support For Your Travel Website

How we manage your website and keep things running smooth. *Contains affiliate links!* Running a travel business means your website needs to be top-notch, and always ready to impress potential travelers. At Pinecoast Creative, we specialize in making sure your travel website is always in perfect shape....

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How to Write a Strategic FAQ Section

How to Write a Strategic FAQ Section

Welcome, fellow adventurers! Whether you're a small short-term rental, a full-fledged travel agency, a destination wedding venue, or anywhere in between, one thing's for sure: your travel website's efficiency and ability to get information to your viewers and potential clients the information they need...

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9 SEO Tips For Your Travel Agency Website

9 SEO Tips For Your Travel Agency Website

Are you eager to transform your travel agency website into a digital powerhouse that captures the attention of travelers worldwide? Let's embark on a journey through the realm of Search Engine Optimization (SEO), where strategic techniques can propel your website to the forefront of search engine...

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4 Captivating Ways to Encourage Subscriptions

4 Captivating Ways to Encourage Subscriptions

In the bustling digital landscape, securing subscribers is akin to building a loyal community—one eager to engage with your content, stay updated on your latest endeavors, and forge lasting connections. However, with the deluge of information bombarding users daily, standing out and enticing...

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4 Crucial Steps Before Hiring a Web Designer: A Guide to Success

4 Crucial Steps Before Hiring a Web Designer: A Guide to Success

In the ever-evolving digital landscape, a compelling online presence is paramount for businesses and individuals alike. A well-designed website not only enhances your brand image but also serves as a powerful tool to engage and convert visitors. However, before embarking on the journey of hiring a web...

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3 Ways Your Website is Costing You Potential Clients

3 Ways Your Website is Costing You Potential Clients

In today's digital age, your website serves as the digital face of your business. It's often the first point of contact potential clients have with your brand. However, if your website lacks essential elements or functionality, it can drive potential clients away instead of attracting them. In this...

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How to Promote Your Website Launch: 4 Genius Strategies

How to Promote Your Website Launch: 4 Genius Strategies

Launching a new website is an exciting milestone, but ensuring its success requires effective promotion. In this article, we'll explore four dynamic strategies to promote your website launch and generate buzz. From countdowns and giveaways to sneak peeks and leveraging the power of others, these...

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Best Stock Photo Sites for Small Businesses

Best Stock Photo Sites for Small Businesses

Last Updated: March 26, 2025 Hey there, friend! Grab your favorite cup of tea and let's chat about finding those perfect images for your small business. We're diving into the best stock photo sites today — because we all know the struggle of finding just the right picture that doesn't scream "corporate...

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Why Your Travel Business Needs a Blog (and How to Start One)

Why Your Travel Business Needs a Blog (and How to Start One)

Whether you’re a travel agent, a tour guide, or a boutique hotel owner, a blog isn’t just another digital trend—it’s your golden ticket to building trust, getting discovered online, and turning dreamers into bookers. Let me show you why your travel business absolutely needs a blog and how to get...

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AI Tools for Travel Websites

AI Tools for Travel Websites

AI Tools for Travel Industry Websites: What You Need to Know The travel industry is increasingly leveraging artificial intelligence (AI) to provide exceptional customer experiences, streamline operations, and enhance website performance. For travel agents, experience-driven brands, and other...

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Signs You Need a New Website

Signs You Need a New Website

Ever wondered if your website might need a little TLC? Just like fashion trends, website design and functionality can get outdated. If you're noticing any of these signs, it might be time to think about a website refresh. Let's dive in! Your Design is Stuck in the Past Does your website look like it...

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6 Things To Include In Your Website Footer

6 Things To Include In Your Website Footer

Must-Haves for Your Travel Advisor Website Footer Your website is your digital storefront, and every bit of it counts. One part that often gets overlooked is the footer. Don’t underestimate it—your footer can be a game-changer for user experience and client engagement. Here’s what you need to include...

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What Should Be On My About Page?

What Should Be On My About Page?

In the bustling world of travel, where every destination beckons with promises of adventure and discovery, your travel business’s website is the digital doorway to a world of possibilities. Among the vital components of your site, the About page stands as a beacon, illuminating the essence of your...

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Optimizing Page Speed: 3 Essential Strategies

Optimizing Page Speed: 3 Essential Strategies

In the fast-paced world of the internet, every second counts. As attention spans dwindle and users demand instant gratification, the speed at which your web pages load can make or break the user experience—and ultimately, your bottom line. Fear not, for we've distilled three indispensable strategies to...

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3 Web Pages You Didn’t Know You Needed

3 Web Pages You Didn’t Know You Needed

In the dynamic world of online presence, having a website that stands out is crucial for success. While many businesses focus on the standard home, about, and contact pages, three often-overlooked gems can take your website to the next level. Join us as we explore the significance of a Sales Page,...

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Website Metrics You Should Know

Website Metrics You Should Know

In the ever-evolving landscape of the internet, website owners and digital marketers need to keep a keen eye on various metrics to gauge the performance of their online presence. Understanding these metrics can help you make informed decisions and optimize your website for better user engagement,...

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4 Reasons Hiring a Web Designer Makes Your Life Easier

4 Reasons Hiring a Web Designer Makes Your Life Easier

In today's digital landscape, having a strong online presence is essential for businesses and individuals alike. Your website is often the first impression potential clients or visitors have of you or your brand. While DIY website builders have become more accessible, hiring a professional web designer...

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About the Author

I'm Katie, the owner, project manager, website designer, and front-end developer of Pinecoast Creative. After earning a Bachelor’s Degree in Web Design and Web Technologies, I started my business in 2015, and I’ve loved every minute of it! I love to read, drink coffee, go to yoga, and listen to music. Your website will likely be crafted to the sounds of Taylor Swift, Noah Kahan, and Hozier.

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